Service the Sale

C4-L1-P7

Service the Sale

Service—during and after the sale—is just as important as "Selling To Needs" in meeting a producer’s ethical responsibilities.

One of the most important aspects of business ethics is that the characteristic one associates with an ethical person—fairness, honesty and personal responsiveness—also affect the level of service that a company provides.

Service means:

  • Educating the client before, during, and after the sale, ensuring that he or she fully understands the application and underwriting processes of the policy purchased and any attached rider.

  • Treating all information with confidentiality.

  • Disclosing all information so that the policy owner or applicant can make an informed decision.

  • Keeping the prospect or client informed of any rejection, exclusion, or cancellation of coverage.

  • Showing loyalty to prospects and clients.