You did your before-the-event preparation. You worked the event with ease, and now you have a handful of business cards. What do you next? You follow up, of course! You’ll learn how … from the importance of collecting and recording information on business cards for populating your database to follow-up methods from email, handwritten notes, e-zines or newsletters to the time-proven telephone calls, business meals and referrals. You’ll also learn how to recognize and respond online and on the telephone to the four styles of behaviors I described in detail in the first course
